Founded by the visionary mother-daughter duo, Shagufta Ali and Sarah Ali, this brand embodies a commitment to sustainable fashion. The brand believes in a circular design philosophy, where every garment contributes to a closed-loop system. The primary mission extends beyond aesthetics; it's about empowering individuals to feel their most confident and authentic selves. Whether navigating the demands of the workplace, finding comfort in their own homes, or celebrating life's joyous occasions, the brand strives to create timeless pieces that inspire and uplift, while minimizing environmental impact